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VICTORIA KING
FASHION CREATIVE
Your Colour Matters
With image being the most fundamental aspect opinions are formed from, I wondered why individuals were not mroe focussed on what suits them as a unique in order to look their best, instead of following the trend-lead crowds.
In order to delve deeper into this subject I analysed the current colour consultancy market in order to redefine it to make it timely in the 21st century, in order to brind individualism back and make people more aware of what colours suit them.
Extensive primary and secondary research was conducted in order to find a solution for the current lack of interest surrounding colour consultancy, and revive the old-fashioned associations it currently has.
As a result of the current lack of interest within the colour consultancy market, I devised an innovative concept which enables consumers to be immersed in a colour experience.
The reason for this is to not have colour consultancy at the forefront as the negative associations surrounding the subject may put consumers off the idea, but the immersive experience will attract consumers and create awareness of the imapct colour has.
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