Stephen Jones: Brand Vision for 2020.

 

Stephen Jones is considered Britain's master milliner; creating exquisit products for royals and celebrities.

 

This project is based upon the redefinition of the high end and low end markets, which Stephen Jones currently occupies, in order to keep the brand promise and reputation on par throughout.

 

With a current lack of awareness and knowledge surrounding the current millinery market, and with department stores on the decline, this project aims to bring the Stephen Jones brand into 2020, and ditch his current Debenhams collection, in order to enhance the brand name whilst also raising awareness of the Stephen Jones brand in the low end market.